Automated repricing and competitor monitoring
A system built around one catalogue, wired into the tools that business already runs. Set up, operated, and adjusted by the person who wrote it.
Six steps, in order
1
1. The competitive set is chosen, not scraped at random
Which shops matter, and which products within them, gets decided together at the start. A generic category sweep produces a lot of data about competitors who are not really competing, and misses the three that are.
2
2. Products are matched, then the matches are checked
Product discovery proposes the likely equivalent at each competitor. Every proposal is reviewed before anything is tracked, and the wrong ones are swapped for the right listing. The same item routinely appears under three names and two pack sizes across four shops, and a matching error does not announce itself — it just quietly reprices against the wrong product for weeks. This step is where most automated tools fail, and it is the part that cannot be left entirely to software.
3
3. Prices and stock are collected every 12 hours
Collection handles the things that break naive scrapers: bot protection, prices that vary by region and by session, and stock status that flickers enough to make simple change detection fire constantly. Collection is treated as the hard part rather than the given, because it is.
4
4. Rules are set, with a range
You decide the pricing logic: floors, how closely to follow a given competitor, which products are never touched, and how far a price is permitted to move on its own. That range is the boundary between the changes the system makes and the changes it asks about.
5
5. Inside the range it acts; outside it, it asks
A change within the agreed range is applied directly to the storefront. A change outside it stops and comes to you for approval — by email or into your CRM — with the competitor movement that triggered it attached, so approving or rejecting takes seconds rather than an investigation. Nothing outside the range you set moves without you saying yes.
6
6. A report every Monday
What moved, what was applied, what is still waiting, and anything the rules did not anticipate. Written to be read in a few minutes on a Monday morning, not to demonstrate volume.
Integration, not another login
Price changes are written directly to Shopify and WooCommerce. Approvals and alerts go to your CRM or inbox, and the weekly report lands in the same place. The intent is that nobody has to remember to open anything: decisions arrive where work already arrives.
Writes to
Shopify · WooCommerce
Sends to
Your CRM · Your inbox
Running something else? Ask — most platforms with an API can be supported, it is a question of what the integration takes rather than whether it is possible.
Where this fits
Built for online retailers running Shopify or WooCommerce in categories where competitors move prices often enough that manual checking has already failed — electronics, fashion, home goods and similar. It assumes a catalogue large enough that watching it by hand is not realistic, and a business willing to let a system change prices within limits it sets.
Where it does not
Categories with contractually fixed or regulated pricing will get little from it. Neither will a business that wants pricing strategy advice: Orizonlabs builds and runs the system that executes your rules and tells you when something happens the rules did not cover. Deciding what those rules should be is your side of the line.
What it costs
€1,200
once, to set up
€399
per month, from
Setup is €1,200, paid once. It covers choosing the competitive set with you, pairing every one of your products with its equivalent at each competitor and checking those pairs by hand, building the pricing rules, and connecting everything to your shop and your CRM.
After that the service runs from €399 per month. That covers collection every 12 hours, the repricing, the approval requests, and the weekly report.
The monthly figure depends on how many products are tracked and how many competitors each one has. Adding more later is a conversation rather than a form: the monthly is adjusted and you are told what it becomes before anything changes.
If a tool is what you need
If you would rather configure something yourself and handle the pairing and the integrations in-house, Prisync and Price2Spy start at around €99 a month and are a reasonable choice. This service exists for the case where that work is the reason nothing has been set up yet.
Technical proof
This service is new and there are no published client results yet. Rather than a testimonial, a worked example of the method is being prepared: product matching, collection and change detection on real data from named retailers, including the cases that failed.
From first call to first report
1
A 30-minute call to go through the catalogue, the competitors that matter, and what is currently being missed. No preparation, no cost.
2
A short written proposal: scope, what gets tracked, which integrations, reporting cadence.
3
Setup and the first report, typically within two weeks of agreeing scope.
Start with the diagnostic
Thirty minutes on your competitive set and what a system would actually catch. If it is not a fit, you will be told so on the call.